Solidify Leadership Team

 

Our Leadership Team

A team is only as good as its players. Solidify’s leadership team is an experienced group of B2B eBusiness experts in software, corporate and agency management who understand your business. We enjoy partnering with clients and consider our success only as a result of our client’s success.

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Kevin Colletti

President & CEO

Kevin is Solidify’s leader and driving force. He oversees operations, strategic planning, business development and client relations. He is also one of the company co-founders. With a strong background in strategy development, Kevin specializes in helping companies create vision and implement innovative tactics for digital success. His experience working at large corporations, agencies and startups has given him a unique combination of management and leadership skills. Prior to joining Solidify, Kevin was the Head of eBusiness Operations at ING Financial Services for the US.  At ING, he worked with diverse business units in the US and globally, uncovering opportunities and developing and implementing strategies to further their online business goals. On the agency side, Kevin served as VP, Director of Interactive at one of the nation’s top marketing firms and was also former President & CEO at a leading digital agency. He was responsible for developing digital solutions for globally recognized brands including Amica, Humana, Konica Minolta, McDonald’s and UnitedHealthcare.

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Michael Gerety

VP of Technology

Michael Gerety is VP of Technology at Solidify. Michael is an integral part of our team, responsible for developing and leading the technical vision of our company. His passion for technology and innovation serve as the foundation of his work as he positions Solidify for continued growth as well as a leader in business-to-business software solutions.In his role, Michael oversees the development teams, provides hands-on technology leadership, guidance and ensures the delivery of high-quality, robust and scalable solutions. Michael brings over 15 years of technology experience in creating, deploying and maintaining technical solutions for a variety of verticals including Finance, Government, Health Care, Insurance and Business Services. Previously, he was the VP and Practice Director for a national software consulting firm.

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Melanie Salas

VP of Client Services

Melanie Salas is our VP of Client Services at Solidify having over 15 years of experience in customer success. Melanie oversees the project management and client relations teams. This role includes responsibilities for customer management including on-boarding, client support, project prioritization, resource scheduling, retention efforts as well as new business initiatives. Melanie’s expertise has helped guide clients seamlessly through robust technical projects from concept to completion. Her extensive background in web development coupled with her years of client services experience allows Melanie to provide customers with a forward-thinking, on-target approach to projects. Previously, Melanie held roles as AVP of Business Development and Director of Web Development at a digital agency as well as a senior role for global brand, ING Financial Services (US).

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Del Merenda

Chairman

Del serves as counsel to Solidify’s leadership team. Prior to his time at Solidify, Del co-founded i-MARK, Solidify’s predecessor, where he served as President & CEO for nearly a decade. Earlier in his career, Del was founder and President of The Tunxis Group, a marketing services firm that addressed the needs of world-class, high-tech engineering software companies. He also held technical, product marketing and sales management positions while at General Electric’s information services division (GEIS) and its CALMA (CAD/CAM software) subsidiaries. He started his career as an aeronautical engineer at Pratt & Whitney Aircraft, a United Technologies company. Del holds a B.S. in Aeronautical Engineering from Boston University.