Solidify News

Dynapar Stays in Motion with Relaunched Product Configurators & Catalogs on Solidify’s Latest Platform

Dynapar logo
Dynapar is continuing its commitment to its customers by providing an elevated user experience through its newly rebranded website and Solidify’s newest product configurators and catalogs with ERP and CRM integrations.

Dynapar (a Fortive Company) is a global leader in the design and manufacturing of motion feedback control technologies, offering a broad range of encoders and resolvers used in industries including oil and gas, paper and steel, aerospace and defense, factory automation, robotics and medical equipment.

Dynapar’s robust product lines required over 100 product configurators and catalogs updated to mirror their newly rebranded website. The cornerstone of this initiative was Solidify’s previous experience working with the Dynapar product management team. Understanding the client’s unique products, attributes, and rules, Solidify was quick to provide essential first hand-knowledge on layouts, navigation, and functionality to ensure Dynapar’s new online vision delivered the experience its customers would embrace.

Highlights of the newly relaunched product catalogs & configurators include:

  • An integration with a Hubspot for a search function that combines part search results from Dynapar’s catalogs with website search results. The client can even prioritize results displayed so that preferred results receive top visibility on the page.
  • Integration with Dynapar’s ERP system pulls in critical back-office information like pricing, lead time and inventory levels for a seamlessly integrated system. 
  • Fully responsive and mobile friendly design gives customers access to product catalogs and configurators on any device. 


Dynapar has become a global platform with a wide selection of the industry’s leading brands in motion feedback control including the brands NorthStar, Hengstler, and Harowe. With sales, distribution, manufacturing and engineering capabilities in North America, Europe, China and Brazil, Dynapar provides innovative motion feedback technologies around the world.

Fortive is a global diversified industrial company originating from the Danaher Corporation, with a portfolio of over 20 businesses in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.


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