Powervar, a global provider of power management systems, recently launched a new eCommerce website with online product selectors and several key integrations.
Powervar’s product solutions protect electronic equipment from spikes, blackouts, electrical noise, common-mode voltage, and other power protection challenges. Their primary products include transformer-based power conditions and uninterruptible power supplies (UPS), which support a wide range of diverse applications including industrial, medical, point of sale and telecommunications.
As a provider of electrical power for mission-critical instrumentation, Powervar needed to ensure their customers were provided with a safe and accurate product selection process. Working with Solidify, Powervar outlined a set of unique rules and constraints that gave users the freedom to browse, select and purchase replacement parts and batteries online. With these guardrails now in place, customers were given a simple and fast way to make transactions online with peace of mind.
Powervar took the project one step further by elevating their eCommerce platform with integrations that continue to streamline the process of online transactions. Utilizing Solidify’s integration connectors, Powervar’s eCommerce solution ties into their Salesforce CRM for web-to-lead forms. And to ensure a smooth online experience, they’ve integrated their solution with payment gateway provider First Data and Avalara for Sales Tax Automation.
Highlights of the new eCommerce site include:
- Product selector enables users to quickly and accurately identify the product they are interested in by part #, product line, model number, etc.
- eCommerce platform incorporates familiarities of the B2C online shopping experience like transparent pricing and side-by-side comparisons.
- An integration that connects their eCommerce solution with their Salesforce CRM for more efficient lead generation and sales follow-up.
Powervar is part of AMETEK’s Power Systems and Instruments unit. AMETEK Inc. is a global leader in electronic instruments and electromechanical devices.