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Stanley and Solidify Team Up on Redeveloping Product Configurators & Catalogs for Global Rebranding Launch

Stanley Engineered FasteningStanley Engineered Fastening, the leader in cutting-edge fastening and assembly solutions, teamed with Solidify to redevelop their product configurators and catalogs on Solidify’s latest platform in conjunction with its global rebranding initiative.  

As the world’s largest provider of fastening and assembly solutions, Stanley’s products
are used in hundreds of diverse applications including solar fields, fuel-efficient cars, and mobile devices. Stanley’s US and European Configurators and Catalogs showcase Stanley’s diverse product portfolio, enabling their customers to find the world’s most advanced fastening and joining solutions. 

Stanley and Solidify collaborated to redevelop its catalogs and configurators to align with the company’s new brand identity that included a newly rebranded website. Together they worked closely to evaluate various components of the catalogs and configurators to ensure that Stanley’s new brand guidelines were integrated with a cohesive look and feel. Solidify delivered a seamless user-experience, whether the visitor was on the website previously or configurating a product for the first time.  Solidify’s platform is cloud-based which allows data to be conveniently accessed from any location, on any device, in real time.

“Stanley has been a great partner to work with over the years. We are always excited to work with them to help evolve their online solutions to continue to be best in class. The team here at Solidify is always looking to create the best online experience for our clients’ customers and Stanley shares that same vision,” said Solidify CEO Kevin Colletti.

Highlights of the newly designed product catalogs & configurators include:

  • A stepped process or “wizard” that intuitively guides users through a series of questions making the selection process fast and simple
  • Users can download 3D CAD in real time after searching and selecting the desired part
  • Responsive design allows for easy access from any mobile device or tablet
  • Integration with Stanley’s Marketing Automation system Pardot increases lead generation for reps as actionable new leads.

Solidify and Stanley continue their partnership which includes European versions of Stanley’s catalogs and configurators in multiple languages.

Stanley Engineered Fastening is a Stanley Black & Decker Inc. company.
Stanley Black & Decker Inc., formerly known as The Stanley Works is a Fortune 500 American Manufacturer of industrial tools and household hardware and provider of security products and locks.




Category:

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  • Customer Launch
  • Configurator
  • Company News
  • Catalog

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